Regular advertising is very important to any FMCG brand, and Young's is no exception. That's why we continue to invest in carefully targeted campaigns to remind consumers not just about Young's, but the importance of enjoying fish as part of a healthy lifestyle.
Our current advertising campaign 'From Sea to Plate' highlights Young's as Fish Specialist. It dramatically illustrates the way in which we bring the very best fish from all over the world to British plates, and celebrates the fact that we source 60 species of fish from 30 countries around the world. The advertising is intended to educate consumers as to the scale and scope of our operations, and to highlight the accessibility of Young's and the expertise that we employ to make it as easy as possible for people to enjoy fish and seafood.
We use inspiring images which show the real people we work with and the places we go to find our fish. Our TV advertising also features a stirring new flute version of our 'have a fishy' theme tune, and the closing shot highlights the continuing importance of Grimsby as the hub of the UK seafood industry!
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