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The Young’s brand continues to flourish in the 21st century.
The merger of Young’s with Bluecrest Seafood Limited in July 1999 firmly established Young’s Bluecrest as one of Europe’s leading specialist seafood businesses. With a turnover of over £500 million making it one of the largest food companies in the UK and the leading supplier of seafood to both retail and foodservice sectors.
Employing over 4,800 people at sites around the UK. Over 60 species of fish are bought from around the world and used in a wide variety of frozen and chilled products, ranging from natural fillets to innovative recipe meals.
The Young’s brand continues to be well recognised by consumer and was relauched in November 2000 with new products, improved packaging, and a £5m advertising campaign, encouraging everyone to ‘Make fish the dish of the day!’
March 2002 saw the management of Young’s Bluecrest Seafood Limited, together with a new investor, CapVest, announcing the completion of a secondary buyout of Young’s Bluecrest from its former majority shareholder, Legal & General Ventures Limited (LGV).
Following this, in June 2002, Young's Bluecrest announced the acquisition of the Albert Fisher Groups Chilled Seafood Operation based in Gosforth (Newcastle).
Continuing to expand, in October 2003 Young's Bluecrest announced the acquisition of the Pinegain Group of Companies which included Marr Frozen Foods Ltd based in Hull.
In June 2004 Young's Seafood acquired The Macrae Food Group, a specialist in chilled ready to eat seafood products based in Scotland. The move confirms Young's as the UK's leading seafood specialist and also puts it in the UK's top 5 independent food companies.
With fish continuing to increase in popularity, Young’s Seafood aims to be the leading specialist in seafood for another 200 years. Elizabeth Young would be proud of the company that still bears her name! |
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